How Personal Injury Firms Can Address the Growing Demand for Slip and Fall Information

Slip and fall accidents are booming.

Lawyers across the nation are witnessing an influx of prospective clients searching for slip and fall accident information. When you see the statistics below, you’ll understand why.

Here’s the issue:

The demand isn’t being met.

Law firms are losing out on potential clients every day because they haven’t marketed their business as a resource for slip and fall accident victims.

They’re going to keep losing if they don’t change their strategy.

That’s where you come in.

If you’re positioning your personal injury law firm as a knowledgeable resource for slip and fall victims, you have a massive opportunity to win more cases.

This article covers:

• Why More People Are Searching For Slip And Fall Accident Information
• Statistics Every Personal Injury Attorney Should Know
• How Law Firms Can Become The Authority On Slip And Fall Accidents
• Content Ideas That Drive Traffic AND Clients

Why More People Are Searching For Slip And Fall Accident Information

If you’ve been researching slip and fall accidents lately, you’ve probably noticed an uptick in searches.

More people want to know what they can recover after slipping and falling than ever before.

According to Truitt Law Offices, slip and fall accidents occur when property owners fail to maintain safe conditions. While a skilled auto accident attorney knows how to handle motor vehicle claims, premises liability cases require just as much diligence in proving negligence and evaluating evidence.

Slip and fall accidents account for about 22% of all personal injury lawsuits filed each year. When you consider that there are thousands of slip and fall accidents that aren’t reported to authorities or lawyers, that’s a significant market share.

But here’s the kicker…

These accidents aren’t just happening at the grocery store. There are slip and fall accidents:

• In parking lots/garages
• In offices/workplaces
• In restaurants
• In retail locations
• At home
• On sidewalks
• On government property

Property owners are responsible for maintaining these areas. When accidents happen and victims don’t know their rights, they need information.

They’ll search online.

Providing that information is how you can capitalize on the demand for slip and fall accident information.

The Statistics Every Attorney Should Know

You might be thinking, “sure, slip and fall accidents are becoming more common. Big whoop.”

Consider this.

The Center for Disease Control and Prevention reports that over 800,000 people end up in the hospital each year due to slip and fall accidents. These aren’t bruises that they’re able to walk off.

These are injuries that are severe enough to land you in the hospital.

One in five falls cause serious injuries, such as:

• Broken bones
• Traumatic brain injuries
• Back and spinal injuries
• Joint injuries

Falls caused 8.2 million trips to the emergency room in 2023 alone.

They’re the number one cause of emergency room visits in the U.S.

Now think about this…

While younger individuals tend to bounce back from a fall, that’s not always the case for older adults. Every year, approximately 3 million senior Americans end up at their local hospital’s emergency room due to a fall.

Those are real people that need real answers.

If your law firm is helping them find those answers before your competition, you’ll obtain more clients than you know what to do with.

The people that will reach out to law firms first are looking for this information online.

Here’s how you can be there when they search.

How Law Firms Can Become The Authority On Slip And Fall Accidents

SEO might sound complicated, but most elements can be simplified if you know what you’re doing.

First, you have to know what your potential clients are searching for.

You’re not going to find many Google searches looking up “best premises liability attorney near me.”

Here are some examples of what victims are searching for online:

• “What should I do after slipping and falling in a store?”
• “Can I sue someone if I slip on ice?”
• “Who pays for medical bills after a slip and fall accident?”
• “How long do I have to file a slip and fall lawsuit?”
• “How do you win a slip and fall case?”

You should be creating content based on these queries.

You can position your firm as a leader by creating content that answers these questions. People have to search far and wide to find a law firm that educates before selling. When you teach your market about slip and fall accidents, you’ll earn their business.

Content Ideas That Drive Traffic AND Clients

Now it’s time to put that idea into action.

Below are content ideas that will drive traffic to your site and, more importantly, new clients to your office.

• “How to File a Slip and Fall Claim: Step-by-Step”
• “Slip and Fall Accident FAQs”
• “7 Types of Evidence in Slip and Fall Cases”
• “Top 5 Mistakes to Avoid in Slip and Fall Accidents”
• [Podcast] Interview with a Personal Injury Attorney About Slip and Fall Cases
• “Slip and Fall Settlement: Understanding The Value Of Your Case”
• [Checklist] Things To Do After You Slip And Fall
• [Video] What Factors Affect My Slip And Fall Injury Claim?
• [Video] What To Do Immediately After You Slip And Fall In Store
• Slip And Fall Accident Injuries

Create content that answers questions your potential clients are searching for and format it in different ways. Written blog posts, videos, podcasts, and checklists allow you to maximize the number of people you reach.

Use content to showcase your knowledge and educate your market.

When individuals feel like they can trust the attorney they’re hiring to handle their case, they’ll hire them… and tell others.

Wrapping It All Up

Slip and fall accidents are only going to become more common as the years go by.

People are living longer and starting to understand their legal rights after being injured due to someone else’s negligence.

If you want your firm to win more cases, you have to start thinking about how you’re positioning yourself online as a slip and fall authority.

Here’s what you should remember:

• There are over 800,000 hospitalizations each year from slip and fall accidents.
• Victims are searching for information online before contacting law firms.
• Your website should be providing answers to these questions.
• Use a variety of content formats to appeal to more people.

Now it’s time to get to work.

Build your presence as a slip and fall authority now and watch your firm dominate in this practice area.