How Personal Injury Firms Can Turn Case Results Into High-Converting Content

Wondering how you can turn your past case wins into future clients?

Many personal injury law firms have a hidden treasure trove of content just waiting to be utilized. That includes case results and accident reconstruction expert evidence that actually prove a firm knows what it’s doing.

However, few personal injury firms actually use their past case wins to convert more clients.

Here’s the problem:

The personal injury market is oversaturated. Recent marketing states 96% of those seeking legal services begin their search with Google. If a firm isn’t ranking for their ideal client’s search terms… those clients are going straight to the competition’s site.

Now here’s the good news:

Law firms who understand how to best leverage their case results as valuable content can outmarket their competition.

Ready to learn how?

In this article you’re going to learn:

• Why Posting Case Results Makes Such Great Content
• Transforming Accident Reconstruction Evidence Into Trust
• The ONLY Content Framework You Should Be Using
• 3 SEO Tips To Get Your Case Studies Found By Google

Why Posting Case Results Makes Such Great Content

Let’s think about this for a second…

Imagine someone was recently in a car accident. They’re beat up and they need a lawyer who can help. They want someone who knows what they’re doing and who has their back.

Now ask yourself, what convinces a potential client more?

A cheesy “we fight for you” slogan or a personalized blog post detailing how a firm used accident reconstruction expert evidence to win.

Case solved.

Posting about case results creates content that helps potential clients get to know the firm and the brand.

Case studies work because they prove a firm can solve a problem. When a firm goes into detail about how it approached a specific case, what evidence in Arkansas car accident cases actually mattered, and how accident reconstruction experts changed the outcome… it proves to the ideal client that the firm knows what it’s doing.

Posting old case results gives a firm the opportunity to display exactly how it handles car accident cases.

Transforming Accident Reconstruction Evidence Into Trust

When it comes to creating content that builds trust with a target market, accident reconstruction expert evidence is king.

Think about it this way…

The average person knows nothing about accident reconstruction. However, most accident victims know they were in a car crash.

This is where the firm comes in.

Take that lone fact that a potential client knows and expand on it. Teach them how accident reconstruction experts use scientific analysis to prove:

• What direction each vehicle was traveling
• How fast each vehicle was going based on skid marks and point of impact
• Who was at fault based on physics and vehicular damage

Findings have shown that when accident reconstruction experts are involved with a case, the value of the claim rises drastically.

When blog posts, page content, and social media updates are used to educate the ideal client about the importance of accident reconstruction… it positions the firm as the authority they need to trust.

Personal injury firms should consider creating blog posts around topics like:

• How accident reconstructionists examine a crash site
• What evidence accident reconstruction experts look for
• How accident reconstruction can help prove liability
• The tools accident reconstruction specialists use to determine fault

These are just a few examples of the many topics that can be posted about regarding accident reconstruction experts.

Each one of these blog topics can be turned into blog posts, videos, and landing pages that rank for high intent search terms.

The ONLY Content Framework You Should Be Using

Firms should be creating blog posts about past case wins. But don’t just throw a case result on the blog and call it a day.

There’s a proven formula that works every single time. For any firm that wants to turn case results into content that converts website traffic into phone calls…

Here’s what needs to happen:

Step 1: Introduce The Problem

Every case starts with a problem. Describe the situation that the client was in. Paint a picture that website visitors can understand. Be relatable.

Step 2: Explain The Strategy

This is where the juicy accident reconstruction expert evidence comes in.

How was the case tackled? What evidence was used? Were accident reconstruction specialists brought in? How was liability proven?

Step 3: Show The Result

The client got the money they deserved right? Show it. Provide proof that the firm actually came through for the client.

Step 4: Include a Clear Call To Action

At the end of every single piece of case content, there should be an obvious call to action.

Include a phone number or contact form so that anyone reading the content can easily take the next step.

This formula works because potential clients are already on this journey. They have a problem and are searching for a solution. The firm’s job is to show them that it can provide that solution.

3 SEO Tips To Get Your Case Studies Found By Google

Creating incredible blog content about case wins is awesome.

…but it won’t do any good if no one can find it.

Law firms have to make sure that any and all case study content they create is optimized to rank on Google. Far too many law firms write a killer case study and then lose it somewhere in the depths of their website.

Don’t be that firm.

Here are a few quick tips to help get found.

Focus on Long-Tail Keywords. Searching for “accident reconstruction expert evidence” isn’t going to bring many clients to a website. However, there are tons of long-tail variations that potential clients are searching for. Try to focus on phrases that are more natural and targeted.

Link To Existing Content. Another great way to get case studies found by Google is to link to other relevant pages on the site. By linking to practice area pages and any blog posts that might be relevant to the case being posted about… it tells Google that this content is important and related to the rest of the website.

Publish On A Regular Basis. Firms should be publishing case studies consistently throughout the year. Spotlight Branding says that 89% of law firms now believe content marketing is very important to their marketing strategy. The firms who publish regularly are outranking everyone else.

Write For Humans. Content on law firm websites tends to be very robotic. People aren’t going to click past the contact page if they can’t understand what’s written on the blog.

Write short paragraphs.

Use headings.

Don’t use giant law words.

Anyone should be able to understand what the blog post is about.

Posting about accident reconstruction expert evidence may sound tricky but it doesn’t have to be. Take complex topics and break them down into content that anyone can understand and the firm will win more clients than the competition.

Wrapping It All Up

If a personal injury law firm starts leveraging their case results (and accident reconstruction expert evidence) into quality content… it will begin to outrank competitors and start gaining clients.

Need a quick recap?

1. Case studies show potential clients that the firm can solve their problem
2. Posting about accident reconstruction is highly valuable content
3. Use the problem > strategy > results format for all case studies
4. Make sure all content is fully optimized for Google Search
5. Consistently publish new content

Post old case wins and start converting website visitors into paying clients. Case results are literally a firm’s best marketing tool just waiting to be used.