Increased competition in the legal industry is driving the need for lawyer SEO consulting. Lawyers are looking for ways to rank high in search engines to increase their revenue generation potential.
Legal SEO consultants can make your law firm more competitive and profitable. When you rank high, potential clients will find your law firm’s website easily and hire you.
But it all depends on the law firm SEO consultant you hire. With the right SEO specialist, your law firm will gain massive popularity online.
Let’s discuss who an SEO consultant for lawyers is, how to hire one, and the benefits your law firm will gain. Let’s get into business.
What Is Lawyer Seo Consulting?
SEO consulting for lawyers involved in requesting search engine marketing help from an expert. It involves getting an SEO expert to help you rank high in search engines.
Legal SEO consulting is important for law firms that want to boost ROI and expand. With an experienced SEO expert’s effort, your law firm can rank high in search engines.
It’s important to consider the reputation and skill of the individual offering lawyer SEO consultancy services for your law firm. Most individuals claim to be consultants when they literally don’t have the knowledge and experience to operate as such.
In order to render SEO consultation services, an SEO expert must have years of experience. Search engine marketing must be something you have been doing for years and have helped several businesses succeed online. That way, you can tag yourself as an SEO consultant.
Furthermore, a search engine marketing consultant for lawyers must be someone who has been rendering SEO consultancy services for law firms and has gained experience helping law firms.
The legal profession is highly competitive. So, an SEO consultant must have the experience and a proven track record of helping law firms achieve their online marketing goals.
A legal search engine marketing consultant is someone who focuses entirely on helping law firms rank high in search engines and get more cases. The individual knows the steps one can take to help a law firm gain a competitive edge and succeed online.
Who Is A Lawyer Seo Consultant?
A lawyer SEO consultant is a professional who has the tools, knowledge, and experience to make a law firm successful at half the price you’ll pay an in-house SEO personnel.
An SEO consultant has the experience and knowledge to help your law firm rank high in search engines and stay competitive. Ranking high in the search result pages means potential customers can find you easily.
If potential customers can find you with ease, you should know how this can benefit your business. They’ll have a chance to examine your law firm and draw conclusions based on the information, including reviews your firm has.
So, the most important step in search engine marketing is improving your search ranking. When you rank high, prospects will take you seriously. They will consider you a professional and trustworthy legal representation.
Legal Seo Consultant Vs. In-House Seo Expert
An in-house SEO consultant is an employee who works in your office. The individual would be in charge of your search engine marketing campaigns and monitoring performance daily.
In contrast, an SEO consultant doesn’t have to work in your office. Instead, the person can work remotely. SEO consultant renders search engine marketing services and performs all the tasks that an in-house SEO consultant performs
Is it better to hire a legal SEO consultant or an in-house SEO expert? It will make sense financially and otherwise to assign your search engine marketing project to a legal SEO expert.
Here are the reasons a legal SEO expert is a great choice to manage your search engine optimization campaigns.
1. The cost of hiring and retaining an in-house SEO expert is high:
Hiring an in-house SEO expert is costlier than hiring an SEO consultant. An SEO employee will cost over $150,000 per year. These include payment for the salary, benefits, tools, office space, and miscellaneous. You have to subscribe to various SEO tools and renew your subscription.
You won’t spend this much money on an SEO consultant. Some SEO experts even charge less than $2000 per month, and they take care of all the expenses regarding SEO tools and software used for the job.
The SEO consultant acquires the tools and renews the subscriptions on a regular basis. So you won’t be bothered about the subscription to your SEO tools. Just pay your monthly fee and wait for reports.
If you’re paying an SEO consultant $2000 per month, that’s $12,000 per year. In contrast, an in-house SEO expert will cost five times more.
2. Hiring an SEO consultant helps you save money and generate more profit:
An SEO expert for a law firm is more budget-friendly to hire and work with. From the calculation we did earlier, you can see that you’ll save thousands of dollars every single month by hiring an SEO consultant.
The interesting part is that the search engine marketing consultant and in-house SEO expert do the same thing. So, you’ll be getting similar or superior results for a much lower fee.
3. An SEO consultant will be more accountable and eager to build a solid reputation:
For an SEO company, it’s all about building a solid reputation and earning eye-catching reviews. For this reason, expect an SEO consultant to
work harder to help you succeed online. They know that by delivering quality search engine marketing services, they’ll get positive reviews and recommendations.
Reviews are crucial for online businesses. Many clients read online reviews before patronizing an online business. So, a legal SEO consultant will be more eager to deliver quality SEO services to gain your trust and get you to give them positive reviews.
The reviews matter to the business, as they would help other potential clients trust the SEO consultant. The reviews will make other potential clients feel more confident when assigning their SEO projects to the consultant.
In sharp contrast, in-house SEO employees don’t need reviews to secure a job. With an eye-catching curriculum vitae, achievements, and training, one can secure an in-house search engine marketing job.
Most employees get too comfortable with their jobs, and quality of service might drop. They know they will still get paid regardless of whether you achieve your marketing goals or not.
In a plain term, an SEO consultant will be more accountable and serious with your search engine marketing project than an in-house SEO professional. The consultant will want you to succeed, as your success will motivate you to recommend other clients to them.
4. Access to cutting-edge tools and software:
An SEO consultant’s focus will always be to deliver quality results. So, expect your consultant to use the best tools and strategies to improve your law firm’s search ranking and organic traffic.
Expect a search engine marketing specialist to upgrade the tools used in running your SEO campaigns when a higher version emerges. And with the upgrade comes a better opportunity to rank high on the search engine result page.
On the contrary, upgrading tools and software won’t be a major concern for an in-house SEO professional. They’ll only show concern if the law firm that employed them draws their attention to the new tool or provides the latest version of the tool.
10 Signs It’s Time To Hire A Lawyer Seo Consultant
Hiring an SEO consultant is a crucial step in achieving online success. A search engine marketing consultant has all the tools, experience, and knowledge to help you succeed online.
As a law firm, here are signs that should tell you that you need to hire a lawyer SEO expert.
1. You have a clear plan for your business:
Do you have a clear business plan for your law firm? In other words, do you have a clear idea regarding where you want your law firm to be? If yes, then you need an SEO consultant for lawyers to help you actualize that plan.
You can share your ideas with the search engine marketing expert. Let the marketing expert know where you want your business to be in the next one, two, or three years. In terms of cases, share the number of cases you’re getting and your target.
An experienced SEO professional will work with you to actualize your marketing goals. You’ll rank high in search engines and get more organic traffic.
An increase in organic traffic to your website can translate to more cases, as some of the visitors will convert to qualified leads. An SEO consultant can help you reach your goals.
If you have a clear plan for your business, hiring an SEO consultant would be one of the greatest decisions you’ll ever make. As an SEO consultant, you have someone with the experience, knowledge, and tools to help you achieve your goals.
Your goals can be to gain online popularity, rank higher than your competitors, increase caseloads, and more. With an effective SEO plan developed and implemented by an SEO consulting expert, you’ll achieve your marketing goals.
2. You need an SEO consultant when scaling up your business:
Are you planning to expand or scale up your law firm? If yes, you need an SEO consultant. A search engine marketing expert will help you prepare your business for more organic traffic.
How can an SEO professional help a law firm that’s scaling up? Firstly, the quality of content on your website must be high-quality and well-optimized. High-quality content will easily convince prospects that you’re a wise choice for their cases and encourage them to hire you.
An SEO consultant will audit your website and let you know if the existing content on your web pages will lead to a higher conversion rate. If it won’t, the search marketing consultant will let you know and recommend the best action to take.
An experienced legal search marketing consultant should have solid content writing skills. Therefore, if there is a need to upgrade the content on your web page, the SEO consultant will make the most appropriate decision.
The consultant managing your search engine optimization project will write your content and populate your website with high-quality content that can lead to a higher conversion rate.
A consultant who has managed several search engine optimization projects will know what will work for a scaling law firm and what won’t. So you’ll have the right professional managing your optimization projects.
Your website is another area on which an SEO consultant for legal firms will focus. As a scaling business, you need to work on your site’s navigation. Ensure your website is a breeze for visitors to navigate to improve user experience.
Google will always prioritize user experience (UX). That’s why factors like bounce rate and dwell time will always remain important. Even though they aren’t major ranking factors, they give Google an idea of how visitors perceive your site and content.
An SEO consultant will advise and work with you to improve your website’s navigability. Visitors will be comfortable whenever they visit your website.
3. You need a lawyer SEO consultant when revamping your website:
Website revamping is a crucial step to re-positioning your law firm website to rank higher. Your law firm can gain a competitive edge with this strategy.
Website mobile-friendliness and loading speed are two crucial factors Google considers when ranking a website. And the search engine giant gives priority to websites that are mobile-friendly.
Another important factor is your loading speed. Google wants websites to load as quickly as possible. It wants websites to load in under half a second.
What is an acceptable loading speed? Three seconds is a good loading speed. But note that traffic reduces for every additional second your website takes to load.
How can an SEO consultant for a law firm help you revamp your website? The simple way is to check your website to ensure it is mobile-friendly. If it isn’t, then you need an SEO consultant to make your website mobile-friendly.
A consultant can also help check your website to see if it’s mobile-friendly. Another thing they can do for you is improve your website speed, URL structure, and others.
An SEO consultant can help fix your website’s technical SEO. These include website speed, mobile-friendliness, URL structure, and other elements that can impact your search ranking.
4. You need an SEO consultant when your website loses its position in the search ranking:
This happens to many businesses. Today, they are sitting pretty at the top of the search engine result page. Tomorrow, they are nowhere near the first page of the search engine results.
Anyway, a website ranking high on the search engine result page doesn’t drink the next day. It doesn’t work that way. It can only happen when there is a major Google algorithm update.
Websites that aren’t following SEO best practices and white hat SEO will likely lose their place in the search engine ranking following a major Google algorithm update.
You will need an SEO consultant if your website drops to a lower position in the search engine ranking. A drop in search ranking is an indication that you need to fix your SEO to stay up. It signals that something isn’t right with your search engine marketing strategy.
A search engine marketing consultant for a law firm will conduct a thorough website audit to understand the level of SEO that has been done. Through the website audit, the SEO consultant will identify opportunities to help you rank high in search engines.
An SEO consultant with experience should understand how to audit a website and understand how Google’s algorithm changes affect the website ranking. A consultant also knows the latest SEO trends and knows how to source information about Google’s latest algorithm updates.
5. You need an SEO consultant if your website ranking isn’t improving:
Search engine optimization isn’t an online marketing strategy that yields results overnight. You can start seeing tangible results like improvement in your search ranking within 6-12 months or more. But it shouldn’t take forever.
SEO is highly competitive. That is why law firms need an SEO consultant to manage their search engine marketing campaign. In the wrong hands, your website ranking won’t improve.
It doesn’t matter how much you have invested. If the individual or agency managing your SEO campaigns doesn’t implement the right strategy, your website ranking won’t improve.
However, if it’s taking too long for your website’s ranking to improve, then you need an SEO consultant. If you already have one managing your campaign, and you aren’t getting results, then it’s time to let go.
Most people parade themselves as search engine marketing experts. But, in reality, they aren’t. They are only after the clients’ money and nothing else. They don’t even care about damaging their reputation in the process.
You need an SEO consultant for legal firms if your website ranking isn’t improving. You need an expert who can remove all the factors hampering your website growth and help you rank high in search engines.
Don’t be afraid to call it quits with your search engine marketing consultant. If an SEO consultant has been working on your search engine marketing campaign for over a year, and you aren’t seeing results, then it’s time to let go.
6. You are targeting the wrong keywords and not getting organic traffic:
Search engine marketing is a tricky technique. Why? If you don’t target the right keywords, your website won’t get traffic.
If your website doesn’t receive traffic, then you won’t achieve your marketing goals. No cases or lower caseload means lower revenue. Businesses that generate lower revenue can’t expand or stay competitive. Some even fold up if they continue to generate low revenue.
How do you know you aren’t targeting the right keywords? You’re not getting reasonable organic traffic. In the worst-case scenario, you aren’t getting organic traffic.
The reason you aren’t getting traffic is that you aren’t targeting the right keyword. Perhaps the keyword has a high competition and no search volume. No search volume means people searching online aren’t using the keywords or search queries.
This situation is a sign that it’s time to seek the help of an SEO consultant. You need someone with experience and knowledge of helping law firms rank high and improve organic traffic to step in.
A search marketing consultant will conduct an in-depth website audit to know why you aren’t getting organic traffic. These include checking the different elements of the website, including target keywords, to know the viability
7: Your caseload isn’t improving:
If your caseload isn’t increasing as you expected, it’s time to contact an SEO consultant to help out. Other law firms operating in your location are getting clients. So, there is no reason you shouldn’t be getting more cases now and then.
A search engine optimization consultant will help your website rank high in search engine result pages (SERPs). This will make it easier for potential clients looking for legal representation to find and hire you instead of hiring your competitors.
An SEO consultant who understands how to help law firms succeed online will go beyond optimizing your website to rank high in search engines. In addition, you’ll receive a professional and well-optimized Google Business Profile.
Besides Google Business Profile, an SEO consultant will help create a profile for your business on other relevant and reputable directories. This will help improve your chances of being found by potential clients and gain online popularity.
Conclusion
Lawyer SEO consulting is important for your law firms seeking to achieve their marketing goals. A consultant in search engine marketing knows the strategies to implement to improve your website’s search ranking and organic traffic.
Every law firm needs an SEO consultant. Even if you have an in-house SEO team, your law firm could still benefit from the knowledge and experience of an SEO consultant.
It takes years of experience and involvement in SEO for someone to be called a search engine marketing consultant. You must have helped dozens of businesses achieve their marketing goals and gained valuable experience in the process.
So, if your law firm isn’t getting more caseloads, hire an SEO consultant to help you rank high and achieve your marketing goals.
Julhas Alam is a seasoned SEO strategist and the leading voice behind the insightful articles at LawFirmSEOExpert.com. With a rich background in digital marketing and a specialized focus on the legal sector, Julhas combines industry expertise with a deep understanding of SEO to deliver actionable insights and strategies tailored for law firms. Holding a passion for data-driven results and cutting-edge SEO techniques, Julhas has been instrumental in boosting online visibility and client acquisition for numerous law practices. When not dissecting search engine algorithms or exploring the latest digital marketing trends, Julhas enjoys reading success stories of other businesses, adding a personal touch to their professional acumen.