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Case Study: Ongoing SEO Journey And Progress For Modern Family Law

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  • Client: Modern Family Law
  • Website: mod******ylaw.ca
  • Industry: Legal Services
  • SEO Campaign Start Date: November 2021
  • Initial State: Aimed to build traffic and online presence


  • Build and Increase Organic Traffic: Gradually increase organic traffic to the website.
  • Establish a Strong Online Presence: Develop and sustain a robust online presence in the competitive legal market.
  • Lay the Foundation for Long-term SEO Success: Implement foundational SEO practices for sustained growth.

Strategy and Implementation

  • Initial Website Audit and Optimization:
    • Conducted a comprehensive SEO audit to identify areas for improvement.
    • Made key updates to enhance the website’s SEO foundation, including on-page optimizations.
  • Content Strategy and Development:
    • Developed a content plan focused on topics relevant to family law, aiming to educate and engage the target audience.
    • Regularly published high-quality, SEO-optimized content to attract and retain website visitors.
  • Keyword Research and Targeting:
    • Performed in-depth keyword research to identify relevant and high-traffic keywords in the family law niche.
    • Integrated these keywords strategically throughout the website content.
  • Technical SEO Enhancements:
    • Improved technical aspects such as site speed, mobile responsiveness, and user experience.
    • Ensured the website adhered to the best technical SEO practices.
  • Building Quality Backlinks:
    • Initiated a strategy to acquire quality backlinks from reputable sources within the legal and related industries.
    • Emphasized ethical and sustainable link-building practices.
  • Ongoing Monitoring and Adaptation:
    • Employed analytics tools to track website performance, user engagement, and traffic growth.
    • Continuously refined SEO strategies based on data insights and changing market trends.

Current Progress

Ahrefs Results-7
  • Growing Traffic:
    • As of the current date, the website is attracting a couple of thousand visitors per month.
    • Observing a steady increase in organic traffic since the start of the SEO campaign.
  • Developing Online Presence:
    • Gaining visibility in a competitive market, particularly in the family law sector.
    • Building a reputation as a valuable and informative resource in family law.
  • Future Potential:
    • There is significant potential for further growth and success.
    • Plans to continue refining and expanding SEO efforts to achieve long-term goals.


The ongoing SEO campaign for Modern Family Law showcases the gradual but steady progress achievable through dedicated SEO efforts. Starting from a baseline in November 2021, the firm has seen a consistent increase in website traffic and is establishing a strong online presence. This case study highlights the importance of a sustained and adaptive SEO strategy in building a firm’s digital footprint in a specialized market like family law.


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