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Case Study: SEO Growth And Development For Carlton Bennett Law

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  • Client: Carlton Bennett Law
  • Website: carlto******ettlaw.com
  • Industry: Legal Services
  • SEO Campaign Start Date: February 2022
  • Initial State: Aimed to increase website traffic and online visibility


  • Accelerate Website Traffic Growth: Enhance organic traffic to the website within a year.
  • Improve Online Presence: Strengthen the firm’s online visibility and search engine rankings.
  • Lay Foundations for Sustained Growth: Establish SEO practices for long-term success.

Strategy and Implementation

  • Initial SEO Assessment and Optimization:
    • Conducted a comprehensive SEO audit to identify areas of improvement.
    • Implemented key optimizations for on-page elements, including meta tags, headings, and content relevance.
  • Content Strategy and Development:
    • Developed a targeted content strategy focusing on topics relevant to Carlton Bennett Law’s areas of expertise.
    • Regularly updated the website with high-quality, SEO-optimized content to attract and engage visitors.
  • Keyword Research and Implementation:
    • Conducted thorough keyword research to identify terms with high relevance and traffic potential.
    • Strategically incorporated these keywords into website content and metadata.
  • Technical SEO Enhancements:
    • Addressed technical aspects such as website loading speed, mobile responsiveness, and user experience.
    • Improved technical SEO factors to enhance crawlability and indexation by search engines.
  • Link Building Strategy:
    • Initiated a link-building campaign focused on acquiring high-quality backlinks from reputable sources.
    • Ensured link-building practices were ethical and sustainable.
  • Ongoing Monitoring and Adaptation:
    • Utilized analytics tools to monitor website performance, user engagement, and traffic growth.
    • Continuously refined SEO strategies based on data insights and evolving trends.


Ahrefs Results-9
  • Early Traffic Signals and Growth:
    • Observed early positive signals within three months of starting the SEO campaign.
    • Within a year, the website started receiving a couple of thousand visitors per month.
  • Enhanced Online Visibility:
    • Improved rankings for targeted keywords, enhancing the firm’s visibility in search engines.
    • Established a stronger online presence in the legal services market.
  • Foundations for Continued Success:
    • Laid down solid SEO foundations for sustained growth and future scaling.
    • Positioned Carlton Bennett Law for ongoing improvements and success in online marketing.


The SEO journey for Carlton Bennett Law highlights the efficacy of a well-planned and executed SEO strategy in achieving early positive results and building towards sustained growth. Starting with foundational optimizations and strategic content development, the firm experienced a notable increase in traffic within a year. This case study underscores the importance of a holistic SEO approach in establishing and enhancing a law firm’s online presence and business growth potential.


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