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Case Study: SEO Revitalization And Growth For SDS Solicitors


  • Client: SDS Solicitors
  • Website: sds*****itors.com
  • Industry: Legal Services
  • SEO Campaign Start Date: March 2021
  • Initial Challenge: Persistent low traffic despite ongoing efforts


  • Diagnose and Resolve SEO Challenges: Identify and address the root causes of the website’s underperformance.
  • Significantly Increase Organic Traffic: Achieve a substantial monthly increase in organic traffic.
  • Enhance Online Visibility and Ranking: Improve the website’s search engine rankings and online presence.

Strategy and Implementation

  • Comprehensive SEO Audit:
    • Conducted an in-depth audit to identify technical and content-related SEO issues.
    • Analyzed on-page, off-page, and technical SEO elements for improvements.
  • Keyword Research and Targeting:
    • Identified high-value keywords relevant to the legal industry and the firm’s services.
    • Integrated these keywords into the website’s content strategically.
  • Content Optimization and Strategy:
    • Enhanced existing website content and developed new, high-quality content tailored to the target audience.
    • Focused on creating informative and engaging content to attract and retain visitors.
  • Technical SEO Improvements:
    • Addressed technical issues such as website speed, mobile responsiveness, and user experience.
    • Improved site architecture for better crawlability and indexation.
  • Building Quality Backlinks:
    • Implemented a robust link-building strategy to acquire high-quality, relevant backlinks.
    • Emphasized ethical link-building practices to maintain sustainable growth.
  • Continuous Monitoring and Optimization:
    • Utilized advanced analytics tools to monitor traffic, user behavior, and keyword rankings.
    • Adapted the SEO strategy based on performance data and evolving market trends.


Ahrefs Results-8
  • Impressive Traffic Growth:
    • Within a year, sds-solicitors.com experienced a significant increase in organic traffic, attracting around 12,000 visitors per month.
    • Continued to witness steady growth in traffic, indicating ongoing success.
  • Ranking and Visibility Enhancement:
    • Achieved improved rankings for targeted keywords, enhancing the firm’s online visibility.
    • Gained a stronger online presence in a competitive legal market.
  • Ongoing Positive Trend:
    • Maintained a trajectory of growth, with potential for further expansion and success.
    • The firm reported increased client inquiries and engagement due to enhanced online visibility.


The SEO journey of SDS Solicitors demonstrates the transformative power of a well-executed SEO strategy in overcoming historical challenges of low web traffic. Through a comprehensive approach involving targeted keyword optimization, content enhancement, and technical refinements, the firm not only resolved its initial traffic issues but also achieved a remarkable and ongoing increase in online visibility and client engagement. This case study serves as a testament to the critical role of strategic SEO in driving significant and sustained business growth.


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