When someone experiences a motorcycle accident, the first thing they normally reach for is their phone.
Picture the scene…
They’ve just been hurt, they’re in shock, and they don’t know what to do next. What do they do? GOOGLE IT.
But here’s the kicker…
Your law firm isn’t showing up in Google’s search results when people need you most.
Knowing what accident victims search for online is critical to positioning your website ahead of competitors.
In this article, you’ll discover:
- Why Search Intent Is Important After An Accident
- The Google Searches Accident Victims Are Making
- Why Motorcycle Accidents Yield Unique Searches
- How Lawyers Can Be Found by Victims at the Right Time
Why Search Intent Is Important After An Accident
Let’s get one thing straight…
Vehicle accidents can be overwhelming for those who aren’t familiar with the process. If you’ve never been involved in an accident or dealt with an insurance claim before, you don’t know any better.
So where do they go for advice? Google, of course.
Research by Bader Scott uncovered that ‘What to do after a car accident?’ receives over 8,800 searches monthly. Makes sense. It was ranked the highest keyword by search volume around accident inquiries.
But that was just one keyword.
When someone asks Google a question about vehicle accidents, they typically have three things on their mind. Namely:
- What should I do now?
- Who is at fault?
- Should I contact a lawyer?
Larger firms create blogs and content around each of these intentions which allows them to rank for a large number of potential clients searching.
The Google Searches Accident Victims Are Making
Searches that are made after a vehicle accident fall into particular groups. When you know the right terms that are being searched, you can create content to match.
Here are the most common:
- What to do after a car accident
- Do I need a lawyer after an accident
- How much is my accident worth
- Accident lawyer near me
Notice how these searches progress? Someone starting their Google journey is going to type ‘what to do.’
As they consume more information, they then realize they may need a lawyer near them. As you can see, each search has a different intent behind it.
This represents a huge opportunity for law firms to rank their content around. Approximately 20% of the top accident-related searches are either lawyer or settlement related. This means 1 in 5 people searching are considering legal help for their accident!
More specifically, motorcycle accidents cause visitors to search for motorcycle crash lawyers at a high rate.
With injury severity typically being greater after a motorcycle accident, there’s a good chance someone searching for motorcycle accident-related terms will be more likely to search for a lawyer.
Why Motorcycle Accidents Yield Unique Searches
Motorcycle accidents are different.
Firstly, the injuries are usually much more serious. Secondly, insurance companies often try to shift the blame onto the rider. This means when searching for information after a motorcycle accident, the queries tend to be far more specific.
You know…
Motorcycle accidents killed 6,335 riders in 2023. That’s according to NHTSA and the highest number of fatalities since 1975.
Motorcycles only account for 3% of registered vehicles but make up 15% of traffic deaths.
That’s pretty shocking when you think about it.
Thousands of people every year are searching for legal help due to motorcycle accidents. The searches that come from motorcycle accidents tend to be different when compared to a simple fender bender.
Common Google searches after a motorcycle accident:
- Motorcycle accident settlement
- Who is at fault for a motorcycle accident
- Best motorcycle accident lawyer near me
- Motorcycle injury settlement amounts
Searches that typically require immediate assistance. Users typing these queries into Google are most likely going to call a lawyer immediately.
This is great news for motorcycle accident lawyers that want to capitalize on these high-intent queries. Not many will target them, giving you a higher chance of ranking on page one.
How Lawyers Can Be Found by Victims at the Right Time
Great news! Accident victims are searching.
But now it’s time to make sure law firms are showing up in these searches. Below are three key strategies law firms can use to place themselves in front of potential clients.
Write Content That Answers Questions
Law firms who publish valuable content will win the search rankings. Period.
If your website isn’t answering questions that accident victims are searching for, then you’re probably not ranking very well.
Creating blog posts that detail what to do after a motorcycle accident, what insurance claims are, and general settlement amounts will boost your rankings.
Focus on Local SEO
Being visible in Google’s local pack is crucial. When someone is in need of a lawyer, they’re going to Google “near me.”
Ensure that your Google My Business page is 100% optimized for local searches. Use location-based keywords in your website’s content. Phrases such as “bike accident lawyers in Pasadena” could drive targeted traffic to your website.
Law firms that rank on Google Maps are generating leads.
Establish Your Firm As Authoritative
Want to know why bigger firms always seem to outrank you? It’s because they have a ton of backlinks from reputable websites.
Think of backlinks as votes of confidence from other websites. The more you have, the more Google will trust your website.
This is important when ranking for competitive legal phrases. If you don’t have the backlink profile to match up, you’re not going to rank on page one.
Guest blogging on relevant law websites, getting quoted by news journals, and creating unique studies will get you there.
Wrapping Things Up
Victims of vehicle accidents are searching Google before they take the next step. The question you have to ask yourself is:
Will my law firm be visible when they search?
Knowing what accident victims are searching for after an accident is the first step. Take notice of how motorcycle accident queries are vastly different from normal vehicle accidents.
By answering these searchers questions with helpful content, optimizing locally, and getting links you can dominate Google’s search results.
A lot of people search for motorcycle accident lawyers each month. And firms that don’t publish helpful content are missing out.
It’s time to make yourself visible where it matters… on Google.
Julhas Alam is a seasoned SEO strategist and the leading voice behind the insightful articles at LawFirmSEOExpert.com. With a rich background in digital marketing and a specialized focus on the legal sector, Julhas combines industry expertise with a deep understanding of SEO to deliver actionable insights and strategies tailored for law firms. Holding a passion for data-driven results and cutting-edge SEO techniques, Julhas has been instrumental in boosting online visibility and client acquisition for numerous law practices. When not dissecting search engine algorithms or exploring the latest digital marketing trends, Julhas enjoys reading success stories of other businesses, adding a personal touch to their professional acumen.