Law Firm SEO Advisor: Benefits For Your Legal Firm 

Why do I need a law firm SEO advisor for my legal firm? There’s a possibility that you have asked or thought about this question. 

Let’s assume that you know the importance of SEO. You know it can make your law firm successful. 

Lawyers are busy professionals, and search engine optimization (SEO) requires time, consistency, and expertise. You need to audit your website SEO, analyze competitors, implement, track, refine, and continue implementing SEO. 

SEO is a tricky, time-consuming, and demanding process. That is why law firms need an SEO advisor. Here, I will discuss what search engine optimization (SEO) advisors do and how they can help your law firm achieve success. 

Are you ready? Read from start to finish. 

Who Is A Law Firm SEO Advisor?

You might already know what search engine optimization is. But let’s do a recap. 

SEO is a tactical marketing strategy you can implement to improve your site’s visibility and make it easier for potential clients to find you. 

Take note of the word “tactical.” You need to be tactical in your SEO approach to gain a competitive edge and attract more potential clients.

So, who is a legal firm SEO advisor?

An SEO advisor is someone with vast knowledge and experience in search engine optimization. 

SEO advisor is a status an SEO professional attains once they gain massive experience and help many businesses achieve online success. 

Online success depends on the client’s specific business goals. However, for law firms, the goal is to increase caseloads and generate revenue. 

Search engine optimization requires experience. You cannot execute an effective SEO strategy without experience. Legal SEO advisors have the experience and knowledge to execute any optimization project. 

An SEO advisor is an SEO consultant. You can use either of the two names to classify an SEO expert who helps businesses manage their search engine optimization campaigns successfully.

The Benefits of A Law Firm SEO Advisor

Why should a law firm hire an SEO advisor? Many benefits come with hiring an SEO advisor or consultant for your law firm, including the following:

1. Help your law firm to get found online:

As my friend and colleague would always say, what’s the point of having a professional-looking website and valuable content when no one is visiting your site? It’s similar to a big tree that falls in the forest. 

Having a well-designed website isn’t the final step in making your law firm successful. You need SEO to improve your online presence. SEO will make it easier for potential clients looking for a law firm like yours to find you. 

So, how can a legal SEO advisor help your law firm to be found online? 

SEO includes different processes you can implement to boost your ranking and organic traffic. Legal SEO advisors have the knowledge and experience to make your website appear on the search result page of prospects.

An SEO advisor will help you choose the ideal keywords to ensure you get organic traffic consistently. 

2. Help grow your law firm:

One of the reasons I, Julhas Alam, choose SEO is because it enables me to help businesses achieve their goals. With SEO, I can help companies spread their messages to a wider audience and gain online popularity. 

Helping businesses succeed online gives me great satisfaction. I love seeing the smiles on my clients’ faces and the relief in their voices. You know that kind of relief you get when your business is on the right track and 

An SEO advisor for law firms has the experience and skills to improve a legal firm’s website ranking and organic traffic. Ranking high means more qualified leads will find your law firm. 

An increase in leads results in an increase in revenue and the opportunity to achieve your goals. 

As your law firm starts generating more revenue, you’ll be able to achieve your goals and give back to the community. By giving back to the local community, you help solidify your place in your business environment as a law firm that has the interest of the people at heart. 

3. Give your law firm a competitive edge:

If you aren’t using SEO in this 21st century and digital age, then you have automatically given your competitors one less problem to think about. 

You’re losing business opportunities if you haven’t started implementing SEO for your law firm. So, start right away. 

An SEO advisor will help your law firm stay competitive. It will help increase your opportunities to generate more leads for your business.

How is this possible? Let me use this example. 

Consider Google as a small plot of land. And many potential homeowners are trying to acquire a space on the land. However, the more space you acquire and the houses you build, the more tenants you can have. The more houses and tenants you have, the more money you can generate from your real estate business. 

Google isn’t into real estate (well, maybe they may take a clue from this post and delve into it). But this analogy 

An SEO advisor can help your legal firm target and rank for diverse keywords. You’ll rank high for your target keywords and follow SEO best practices. 

What are the SEO best practices? There are numerous factors Google wants you to consider when implementing a white hat SEO strategy. 

For instance, Google expects website owners to avoid keyword stuffing and cannibalization. Both can hamper a website’s chance of ranking high in search engines. 

Keyword stuffing implies excessive use of a keyword. Google considers it a black hat SEO strategy and can punish any website that does such. 

Keyword cannibalization involves targeting the same keyword in two or more pages. When you target the same keyword on two pages of the same website, Google will find it difficult to decide which to rank. 

In most cases, it might rank the lowest quality page between both or even decide not to rank either web page. So, keyword cannibalization is a wrong SEO technique that can hamper your website’s growth. 

An SEO advisor understands proper keyword usage and can help you execute a proper SEO plan to give your law firm a competitive edge. 

A Handy Tip: All law firm SEO advisors aren’t the same. Some are a level above the rest. So, find an SEO advisor who understands SEO and has experience helping businesses climb high in search ranking. 

For instance, an experienced SEO firm can help you target multiple keywords to boost your chances of ranking for different related keywords from a single web page. 

You can target your primary keyword and incorporate other secondary or related keywords to improve your chances of ranking and getting more traffic from diverse keyword options. 

4. Help your law firm stay relevant online and offline:

Legal search engine optimization advisors can help you stay relevant online. Remember the popular saying, “Out of mind is out of sight.” 

When you rank high on the search engine result page, prospects looking for law firms that render similar services like yours will find you online easily. 

Additionally, when prospects find you online occasionally, your law firm will become familiar to them. They can easily recall the name of your law firm and refer others to your website. 

But when you aren’t ranking in the search engine result page for your targeted keywords, potential clients won’t find you online. In fact, most clients who know your business will even think that your law firm doesn’t exist when it does. 

You can’t blame prospects for thinking this way. Many potential clients believe any business that’s ranking high in search engines is more active. 

You can change all that with the help of an SEO advisor. With experience and knowledge gained from implementing diverse SEO strategies, a search optimization advisor can help your law firm rank high and sustain that position.

An SEO advisor will help you analyze your competitors, audit your website, and implement an effective SEO strategy. You’ll be one step ahead of your competitors. 

5. Help you save time:

Search engine optimization is time-consuming and tricky. It also requires some level of skills, understanding, and experience to execute perfectly. 

As a lawyer, you might find yourself attending to numerous clients, going to court sittings, attending conferences, and family duties. You may likely not have time to manage your SEO campaign. 

Search engine optimization isn’t a one-off strategy. It requires consistency and patience. 

To execute an effective SEO campaign, you must analyze your competitors, audit your website, create a plan, execute the plan, track and evaluate progress, and re-execute. Each of these processes takes time and requires in-depth SEO knowledge. 

As a legal practitioner, you may not have the time and patience to perform all these activities necessary to yield the best results from your SEO campaign. So, how can you ensure your SEO campaign runs smoothly while performing your duties as a lawyer?

It is simple: hire an SEO advisor for legal firms. You need an effective SEO strategy to achieve success as a lawyer. You need your law firm’s website to rank high in search engines so that your caseloads can increase. 

A lawyer SEO advisor will ensure your search engine marketing campaign gets the needed attention. These include professional website audits, keyword research, competitive analysis, and more. 

An SEO advisor for law firms will help you plan, execute, and monitor your search engine marketing campaign to ensure you achieve your targeted goal. You won’t have to bother about not meeting your targeted goals. 

6. Render SEO advisory service:

Whether you have an in-house SEO team or manage your SEO campaign by yourself, you can benefit from an SEO advisor. Your in-house SEO team may benefit from the experience of an advisor who has been in the search engine marketing industry for several years.

An SEO advisor can also train you and your in-house staff on search engine marketing. You’ll get first-hand training and guidance on how to do law firm search engine marketing and achieve the targeted goals. 

What Does An SEO Advisor Do For Law Firms?  

Now that we have discussed the impact SEO specialists can have on a law firm, let’s discuss the specific job descriptions or what an SEO advisor does. 

Search engine marketing is dynamic and complex. So, there are diverse services an SEO specialist must render to help law firms achieve their marketing goals. Let’s discuss the processes.

1. Conduct industry research:

Search engine optimization has evolved and will continue to be. There will always be new trends and strategies to learn.

An SEO specialist rendering advisory services must keep up-to-date with the latest trends in the industry. A specialist must conduct constant research and learn new trends. 

When Google releases its algorithm updates, an SEO advisor for lawyers must study the changes and understand how they negatively impact clients’ search engine ranking, including organic traffic. 

Google releases algorithm updates now and then. It’s like almost every single day. However, the major updates don’t happen often. But when it does, websites that aren’t following SEO best practices will be hit the hardest. 

2. Perform keyword research:

Keyword research is the core of every search engine marketing and content writing strategy. Google’s and other search engines’ operations are based on keywords. 

Choosing the right keyword is highly important to the success of your SEO strategy. It will have a huge impact on your search engine optimization campaign’s success.

Your choice of keyword will determine if you’ll be found online or not. In other words, it will determine whether you’ll even receive organic traffic. 

Here are some tips on keywords.

Two types of keywords exist. There are long-tail and short-tail keywords. The short-tail keywords are just as the name implies – short! They contain few words.

Long-tail keywords are longer and should be your primary focus. While short-tail keywords have higher search volume, long-tail keywords can rank higher fast with long-tail keywords.

3. On-site and off-site SEO:

After keyword research, it’s time to incorporate the keywords on different pages of your website. An SEO advisor will use the keyword strategically within your content, and other areas such as title tags, meta description, URL, and alt text.

Placing your keyword strategically within your content will enable search engines to understand the context of your content and decide where to place your page on the search engine results. 

So, on-site, also called “on-page” SEO, involves incorporating keywords within a keyword. On-site SEO is an important process that requires great expertise and understanding of search engine marketing. 

Off-page SEO involves activities performed outside a website to improve the ranking and traffic of the said website. In other words, the activities to improve the website’s search ranking aren’t performed on the website. Instead, they are conducted outside the website but can influence it.

An example of off-page SEO is link building. Backlinks are a major Google ranking factor. So, when you build quality backlinks, you automatically improve your website’s chance of ranking higher in SERPs and increasing organic traffic to the site.

Link building is an important strategy that can improve your website positively. However, you have to consider getting high-quality links. Avoid links from spammy and low-quality websites, as links from such sites won’t impart your search ranking the way you would expect. 

4. Conduct competitive and website audit:

Competitive analysis is highly important in SEO, as is website auditing. Through competitive analysis, an SEO expert can unlock the secrets of your competitors. 

Find out what your competitors are doing to rank high in the search engines, and create a superior plan that gives you a competitive edge. That’s what SEO experts can do for your business. 

A website audit is also a crucial SEO procedure that can help you uncover technical issues that may hamper your website’s growth. You could also uncover growth opportunities when conducting an SEO audit for your website. 

An experienced SEO advisor can offer professional audits to help put your website in the right condition to excel. These include fixing the technical and non-technical issues plaguing your website. 

An example of a technical issue is website speed. If your website’s loading speed is poor, an SEO expert can help improve it. Google wants websites to load as fast as half a second. However, while 3 seconds is acceptable, any additional second will delay your click-through rate. 

Conclusion

A law firm SEO advisor is crucial personnel for your law firm. With the competition in the digital space increasing daily, finding an experienced SEO professional is a great decision for any law firm.

An SEO specialist or advisor will help make your law firm visible to potential clients. It will make it easier for clients to find and contact you. 

Your law firm will benefit immensely from an SEO expert. Besides, with the help of an SEO expert, you can focus on growing your business. However, focus on hiring a competent search engine marketing professional. Avoid agencies or SEO advisors that lack experience and passion for the job.