10 Top-Rated Skills A Legal SEO Writer Should Possess

Are you seeking a legal SEO writer to take up your law firm’s content writing tasks? It could be one of the best decisions for your marketing strategy. 

Besides being crucial for search engine optimization, quality content will help play a vital role in establishing you as a thought leader and building trust. 

Prospects will rate your law firm using different factors, and content is one of them. High-quality content will give prospects the impression that you’re knowledgeable and experienced in your practice area. It will make prospects feel confident that you can solve their problems. 

Here, we will discuss the meaning of a legal SEO writer, why a legal SEO writer is important for your law firm, and the skills a legal SEO writer should possess. Read on!

Who Is A Legal SEO Writer?

A legal search engine optimization (SEO) writer plans, creates, and optimizes legal content to help law firms rank at the top of search engines. 

Content written for the legal profession is highly sensitive. That’s why law firms need to hire a lawyer SEO writer who can deliver quality content and optimize it properly to rank high in search engines. 

Your content writer should provide high-quality content that readers will find valuable. Content must be informative, accurate, readable, and 100% unique. 

If your content is high-quality, expect prospects to spend more time on your web page consuming your content. This results in higher dwell time and lower bounce rate, two crucial metrics that give Google an idea of the quality of your content. 

Many writers may want to call themselves expert legal SEO writers. But in reality, they aren’t even close to that status. Legal content writing is highly technical and requires someone with vast knowledge of legal content creation.

Benefits A Legal SEO Writer Brings to Your Legal Firm

Here are key benefits your law firm can gain when hiring a legal SEO content writer. 

1. Boost website traffic:

95% of people use search engines to find legal advice. This indicates the pressure on law firms to deliver high-quality and valuable content to potential clients who are website visitors.

Visitors will consider the quality of the content published on your law firm’s website to decide if you’re capable of handling their cases. If they like what they see, they’ll contact you. 

When you hire a competent legal SEO writer, you’re certain to get high-quality and well-optimized content. A well-optimized content means using the keywords strategically in the content to improve search ranking. 

An experienced and competent SEO writer understands that content writing isn’t only about placing keywords in content to improve search ranking. When you rank high, and visitors start trooping into your law firm website to read your content, the value you provide via your content will convince them to consider you. 

2. Drive high-quality organic traffic:

People who search online with a keyword are likely interested in the products or services they are searching for. Anyone who uses a search query “divorce lawyer in [city]” is actually looking at getting legal advice from a divorce lawyer based in that particular city. Google or the search engine will ensure law firms that target the said keyword appear in the users’ search engine results. 

How does a legal content writer drive quality traffic? A well-optimized and high-quality content is necessary to rank high in search engines. A well-optimized content implies placing your keyword strategically within your content, meta tags, meta description, and other areas. 

An SEO legal writer will know the best way to optimize your content to ensure you rank high on the search engine result page. And ranking high means prospects looking for the services you’re rendering will find you with ease. 

3. Make your law firm trustworthy:

With the number of law firms increasing year by year, the options before prospects will only increase. People will use diverse criteria to rate law firms. While the number of cases won is a major criterion, the quality of content a law firm publishes can turn prospects’ heads and make prospects change their minds. 

A legal content writer has the experience and knowledge to produce content that appeals to search engines and users. Your law firm will get well-researched and information-packed content that will make visitors acknowledge your law firm as the perfect choice for their legal issues.

Even though most visitors may not hire your services when they visit your site, they may likely return once there is a need to hire a lawyer. Many won’t bother to ask if you understand or can handle their case because you have demonstrated you have a sound knowledge about cases in your practice area.   

4. Increase link-building opportunities:

Backlinks are one of Google’s major ranking factors. So, it’s important to acquire more backlinks to boost your chances of ranking high in SERPs. 

Google sees backlinks as votes of confidence from other websites to yours. They serve as signals that the content on your web page is high-quality and deserves to rank high on the search engine result page. 

How does a legal SEO article writer help improve your link-building opportunities? A legal content writer knows how to create high-quality content that will motivate other websites and blogs to reference. 

When blogs or website owners find your content high-quality and related to a topic they’re writing about, they may want to refer to that content. You can earn multiple backlinks from several high-quality and niche-specific blogs referencing your content. 

5. Help you reach your local clients:

Your marketing goal as a law firm should be to gain popularity in your local area. People in your local area are your potential clients. So, it’s important to gain online popularity and make it easier for potential clients to find you. 

An SEO content writer can help your law firm reach and connect with your local prospects. By targeting location-based keywords and producing content around local laws, an expert content writer can help you capture the attention of prospects in your local area. 

6. Help you save time:

Legal professionals are always super busy. A lawyer can spend plenty of hours on a single client per day. In addition, most documents can take a considerable amount of time to prepare. 

It takes time to research, write, and publish content. Consistent publishing of content is also crucial to keep your website active with fresh ideas. Additionally, Google and other search engines will take your website seriously when you publish new content consistently. 

It is tough for a legal practitioner to do SEO content writing and deliver legal services. One of both services will receive less or no attention. 

Outsourcing your content writing task to a competent writer will help you focus on delivering quality legal services to your clients. While it will help you free up more time, you’ll have quality and well-optimized content uploaded on your website consistently. 

Important Skilled A Legal SEO Writer Should Possess

Search engine optimization (SEO) is a continuous process, not a one-off. That’s why law firms hire legal SEO content writers. 

We have discussed the numerous benefits content writers provide to law firms. Unfortunately, many law firms don’t know what to expect from a legal SEO content writer.  

It’s important to know the skills a law firm SEO writer should possess, and each skill can be useful to your website’s SEO. Check out the different skills below. 

1. They should possess solid keyword research skills:

Keywords are crucial in search engine optimization. Your choice of keyword will determine the size of the organic traffic you’ll get. 

Google’s and other search engines’ operations are based on keywords (search queries). They include the phrases or terms people enter in a search engine to conduct an online search. 

Your lawyer SEO writer must have solid keyword research skills. The writer must understand how to identify keywords with huge ranking potential. 

2. In-depth research:

Research is one of the keys to writing high-quality content. It will help writers encounter new ideas and create information-packed content. 

An SEO legal content writer must know how to conduct research. The writer must know how to get information and present it in an easy-to-understand manner. 

Research doesn’t involve copying other people’s content. Instead, it gives the writer the opportunity to evaluate different materials on the topic and produce superior content.

A Handy Tip:  Research is crucial even if you’re a lawyer and know the topic you’re writing about. Through research, you’ll learn about new lawyers and have access to new information that will make your content feel fresh to readers. 

3. Competitive analysis:

Competitive analysis involves analyzing a client’s competitors to know the strategies that help them stay competitive and, probably, ahead of you. You don’t analyze competitors below you in the search ranking. The focus is on those ahead of you. 

A legal content writer should know how to conduct competitor analysis. These include checking the keywords a client’s competitors are targeting, keyword place, writing style, content length, sentence length, keyword placement, and others. 

Competitive analysis will help a writer to produce better content. It will ensure the content produced is superior to the competitors, helping your law firm rank high on the search engine result page. 

4. Have the capacity to publish new content on your website consistently:

When hiring a legal writer, ensure you’re hiring a professional who can consistently publish fresh content on your website. So, your first question should be to understand if the person or agency can ensure your website has fresh content consistently. 

The writer doesn’t have to publish content every single day. Your schedule and agreement with the writer can be to publish content twice or thrice a day. You can even choose a specific date. 

Keeping your website static or without content for a long period won’t help your effort to rank high or convince prospects that you’re the real deal. Your posts are one of the first things visitors will view when they land on your website. So, ensure you populate your website with fresh content. And do it consistently.

Does the legal writer you’re hiring have the capacity to populate your website with high-quality content consistently? If yes, you can assign your job to that writer. 

A Handy Tip: You can engage the writer consistently. Try to find out what the writer is doing to convince prospects to hire you. 

An expert legal writer will ensure your article is the same quality as when a lawyer writes it. 

You can lose potential clients if you let your website remain static. That is if you fail to publish fresh content consistently. Most potential clients may see law firms that fail to update their posts as unserious and unprofessional. 

5. Produce link-worthy content:

Backlinks are one of the major Google ranking factors. Google prioritizes backlinks when ranking web pages. That is why a website with more backlinks may rank higher than one with fewer bank links. 

Link building isn’t just about the number of backlinks you have. Rather, it’s about the quantity of your backlinks. 

What we mean is ten high-quality and niche-specific backlinks will have more impact on your website ranking than one hundred low-quality backlinks. Links are considered low-quality when they are from spammy and poor-quality websites. Your links can be considered low-quality if 

You can acquire backlinks via diverse strategies. These include guest posting, niche edits, and brand mentions. The last strategy involves publishing high-quality content that attracts attention. 

When you publish high-quality and information-packed blog posts, other related blogs may want to reference your content. You can acquire high-quality backlinks from reputable blogs when you publish high-quality posts.  

Your legal content writer should know how to produce high-quality and link-worthy articles. You need these types of posts to attract backlinks and improve your search ranking. 

A higher ranking in search engines will help you hit your marketing goals. It will make it so easier for potential clients to find you online and learn about the legal services you’re rendering. 

A Handy Tip: A legal article writer should know how to produce content that you can use as guest posts or to build backlinks. Articles used for guest posting are always high quality. No reputable website would accept poor-quality and error-riddled content as a guest post. 

So, your content writer should know how to produce expert-level legal content that other blogs would accept and publish without thinking twice. Additionally, websites accepting guest posts have requirements. So, your writer should have a keen eye for detail and follow instructions keenly.   

6. They should know how to incorporate keywords naturally in content:

Keywords are important in any SEO campaign. The keywords incorporated into content helps Google and other search engines determine where the content should rank. 

The Google crawlers can’t read your content word for word. Instead, they use the keywords targeted in the content to understand the context of the content and know the niche to rank it. That’s why it’s important to place your keyword strategically in the content.

Placing your keywords naturally in your keyword helps improve readability and user experience. Your content will flow smoothly when visitors read it. 

What we mean by fitting the keyword naturally in the content is that readers won’t know when they jump past the keyword when reading the sentence. The keyword should blend in naturally within the content. 

Making sure your keywords fit into your content naturally is a great way to improve user experience, increase dwell time, and lower bounce rates. It will help you improve SEO metrics that can improve your website’s ranking. 

7. Your legal SEO writer should know how to use long-tail keywords:

Several types of keywords exist. However, the two main keywords are long-tail and short-tail keywords. The short-tail keywords have higher search volume and competition. It takes a lot of effort to rank for short-tail keywords, and the chance of ranking on the first page of the search result is very slim. 

The long-tail keywords have lower search volume, but some have low competition. Long-tail keywords contain more words and match users’ search queries more. 

It’s easier to rank for long-tail keywords than short-tail. However, know that keyword difficulty differs from one long-tail keyword to another. 

Using keyword research tools, you’ll have information about the keyword difficulty, search volume, and other details about each keyword. With the information, you can decide whether to target a keyword or not.  

An expert legal SEO writer should know how to incorporate long-tail keywords in your legal content to improve your chance of ranking high in search engines. The writer has to know the strategic places to place your keywords to boost your site’s ranking potential. 

A Handy Tip: Incorporate your keyword in the introduction and conclusion. Other places to use your primary keyword include meta title, meta description alt text, and URL. 

Avoid the mistake of targeting one keyword in your content. Focus on targeting multiple related keywords. That way, you’ll improve your chances of ranking and getting organic traffic from other keywords.

8. They only focus on white hat SEO:

Your legal SEO writer should only focus on white hat SEO techniques and shun any technique that will expose you to a Google penalty.

Keyword cannibalization and stuffing are two anti-white hat SEO strategies an expert legal writer must avoid. Keyword cannibalization involves targeting the same keyword in two or more web pages. 

Keyword cannibalization is a technique that Google hates. It can also cause a website to lose ranking to competitors. 

When Google notices the same keyword on two or more pages, it will give priority to the lowest quality content or even abandon all the web pages targeting the keyword. 

Keyword stuffing is another anti-white hat SEO strategy. It involves overusing a keyword in your content. This used to be a valuable SEO strategy back in the day, but not anymore. 

Overusing a keyword in your content is a black hat-SEO strategy. Google can penalize you for using such a strategy in the first place. 

9. Take advantage of local listings:

An experienced legal SEO content writer should know the benefits of local listings, including how to help clients take advantage of them. The writer should know how to create a Google Business Profile or add the law firm to other local listings. 

Adding a business to Google listings will improve your chance of getting found online. Google displays firms on the Google Business Page that match users’ search queries. 

Placing your law firm on reputable online directories will give your business the exposure it needs to grow bigger. It will make it easier for prospects in your area looking for a law firm offering services similar to yours to find you. 

10. Your legal content writer should know how to proofread:

Proofreading is crucial because errors in content can send the wrong message to clients about your law firm. There is no room for error in the legal profession. Clients read different meanings to mistakes. 

Your writer should know how to edit content and eliminate mistakes. It’s also important for your writer to eliminate fluff and make your content more enticing to read. 

Conclusion

So here are the top 10 skills that your legal SEO writer should possess. They are important skills that will make your content writing projects a success story. 

Content is crucial for your search engine optimization campaign. The quality of your content can affect conversion and actions clients will take after spending time on your website. 

If your content is high-quality, expect clients to trust you more and consider hiring you for their cases. If reverse is the case, clients will think twice before hiring. It should come to this. 

You can get an expert legal writer with vast SEO experience to populate your website with high-quality content. Publish content consistently and increase your chance of ranking high in search engines.