(+1) 7348228895


The question, “How much does lawyer SEO cost?” is essential when hiring a law firm SEO agency to optimize your website. 

Understanding the financial commitment ahead will help you make an informed decision. In other words, you’ll know if the financial commitment is sustainable. 

Here, we’ll discuss the price of SEO, factors that influence the price, and more. Just keep reading for more details. 

How Much Does Lawyer SEO Cost?

Firstly, SEO doesn’t have a fixed price. Search engine optimization agencies are the ones that decide how much they want clients to pay for their services. 

Several factors can also influence the cost of SEO for lawyers. These include the competition in your location, practice area, and current ranking of your website. 

Another thing you need to understand is that pricing varies from one SEO service to another. For instance, while the monthly SEO fee for on-page SEO can be $1000 or less, backlinks building might have a different price tag.

In a nutshell, expect to pay $1000 to $20000 monthly for SEO. Additionally, understand that the price varies from one search engine optimization agency to another. 

A Handy Tip: SEO is a long-term project. That means you must keep going for as long as the website remains online. Taking your foot off the gas will allow competitors to mount a comeback SEO-wise. 

See, your competitors have likely examined your website and are working on a plan to improve their position on search ranking. If you take your foot off the gas, you’ll make it easier for them. 

Keep working on your SEO strategies to achieve your online marketing goals. However, if you don’t have the time or SEO knowledge, contact the Law Firm SEO Agency for guidance . 

Factors That Determines How Much Lawyer SEO Cost

The following factors determine how much you will splash on your SEO project. 

1: Your competitors’ and your website’s current state:

The first thing an expert SEO agency would do is analyze your competitors and your website. This way, the agency can understand the task ahead. 

Analyzing your competitors will help SEO firms know the law firms in your practice area that you’re up against and understand the steps your competitors have taken to rank high.

Analyzing your website to understand how much you have done SEO-wise is another important step SEO agencies take.    

Assuming your website is brand new. The SEO agency you hired needs to lay a solid SEO foundation to foster future success. The agency needs to optimize your homepage with your primary keyword and do the other necessary on-page optimization.  

In this case, you’re starting from scratch. Thus, the SEO cost could be a bit higher, albeit you won’t drain your revenue if you hired an affordable law firm SEO agency. 

A new website belonging to a small law firm might have a tight budget. So, finding an affordable lawyer SEO agency could make more sense. However, remember that “affordable and cheap” are two different words. Considerate law SEO agencies provide affordable SEO services. These agencies want to help businesses grow without emptying their wallets.

Furthermore, let’s assume you have an established website. The website will benefit from its age SEO-wise. Unfortunately, there might be some faults with your SEO that need fixing.

Any law firm SEO agency would understand the dangers of implementing an SEO strategy on a website with a faulty SEO foundation. The best approach would be to address the cracks in the SEO.

After fixing the problem, the SEO expert can analyze the competition and implement effective SEO strategies to help your website succeed online. 

A Handy Tip: Your website will face competition from other law firms. It doesn’t matter if it’s old or new. However, new websites might take longer to get results from SEO efforts. They need time to establish a solid SEO foundation and build a robust online presence. 

Furthermore, the nature of the law firms you’re competing against will influence the cost of SEO. Most SEO agencies may charge more if you’re competing against top law firms. 

A lawyer SEO agency with experience and knowledge of the industry knows what to do to help your website outrank your competitors. However, keep in mind that patience is a virtue in SEO. Be ready to work with the SEO agency you hired to get the best results. 

2: The SEO agency’s experience and expertise:

The SEO agency’s experience and expertise.

Most SEO agencies specialize in specific practice areas and claim to be experts. The benefit of specializing in one practice area is the opportunity to charge law firms a premium. 

SEO agencies specializing in specific practice areas can charge over $10,000 monthly for SEO services. For example, an agency specializing in personal injury law firms focuses on this area alone and charges a premium for their services. 

Agencies that offer legal SEO services charge reasonable fees for their services. For example, Law Firm SEO Expert Agency offers legal search engine optimization services and affordable monthly pricing. 

You don’t have to empty your wallet to find a capable SEO agency to help your law firm succeed online. You don’t have to pay five figures to rank and improve organic traffic. 

Understand the simple thing about SEO. Firstly, no SEO agency determines who appears on search engine result pages. They play their part by following best SEO practices and leave Google to play its part. 

The most important thing you need to know about SEO is that consistency matters greatly. You must keep your foot on the gas even after you start showing up in search engine result pages. 

So, a law firm that hires a SEO agency on a two-month SEO project that costs $10,000 per month could see similar results as a law firm that hires a $1000 per month lawyer SEO agency and funds the project for ten months.

Again, let me repeat that SEO isn’t a one-off. Avoid treating it as such. It should be a long-term project and needs consistent effort to yield results. 

3: Your practice area:

Your practice area..

If your law firm focuses on several practice areas, you could pay more for SEO. Why? The SEO agency optimizing your website needs to create unique SEO strategies for each practice area.   

Creating a unique optimization strategy for each practice area will give your law firm a better opportunity to rank for different keywords. This could lead to more traffic and phone calls to your law firm. 

However, creating unique SEO strategies for each practice area can be challenging for search engine optimization agencies. First, the agency must analyze your competitors and how much SEO work has been done before drafting a unique plan. 

A Handy Tip: Law firms with varied locations may pay more for SEO services. Why? The SEO agency has to create an SEO plan for each location to boost the firm’s chances of ranking high in SERPs. This is also important for location-based searches.

4: Market size:

Market Size.

Some regions have higher populations and higher concentrations of law firms than others. Examples include the busy metropolitan areas of Miami, New York City, Los Angeles, and Chicago. 

Because the number of law firms in these areas is high, the SEO competition will be tough. SEO agencies need to put more effort into helping businesses in these areas (including law firms in other busy parts of the world) rank organically and in local searches.   

The number of people seeking legal advice online has increased over the years. So, it’s only reasonable to expect an increase in organic and local searches from the world’s busy metropolitan areas. 

A Handy Tip: A robust law SEO strategy combines several website optimization strategies to improve a law firm’s chances of ranking online and generating more leads. 

A robust SEO package should includes strategies such as:

  • On-page SEO
  • Off-page SEO
  • Local SEO
  • Technical SEO

Get a legal SEO expert who provides a wide range of SEO services. This way, you would know you’re getting all your search engine optimization services in one place and won’t have divided attention. 


So, how much does lawyer SEO cost? Firstly, search engine optimization services don’t have a fixed cost. You can expect to pay around $1000 to $20,000 monthly. It depends on the SEO agency and other factors.

Several factors influence the price of SEO services for law firms. These include the competition, market size, practice area, and experience of the SEO agency. 

The most important thing is to find an SEO agency that can handle your website optimization project satisfactorily. But if you have the time and knowledge, you can take charge of your website SEO. 

However, if you need SEO help, you can contact the Law Firm SEO Expert Agency. 

Julhas Alam
Julhas Alam

Julhas Alam is a seasoned SEO strategist and the leading voice behind the insightful articles at LawFirmSEOExpert.com. With a rich background in digital marketing and a specialized focus on the legal sector, Julhas combines industry expertise with a deep understanding of SEO to deliver actionable insights and strategies tailored for law firms. Holding a passion for data-driven results and cutting-edge SEO techniques, Julhas has been instrumental in boosting online visibility and client acquisition for numerous law practices. When not dissecting search engine algorithms or exploring the latest digital marketing trends, Julhas enjoys reading success stories of other businesses, adding a personal touch to their professional acumen.